̳í³ñòåðñòâî îñâ³òè ³ íàóêè Óêðà¿íè
ministry of
education AND science of ukraine
Êðåìåí÷óöüêèé
íàö³îíàëüíèé óí³âåðñèòåò
³ìåí³ Ìèõàéëà
Îñòðîãðàäñüêîãî
Kremenchuk Mykhailo Ostrohradskyi National University
²ÑÍÈÊ
Êðåìåí÷óöüêîãî íàö³îíàëüíîãî óí³âåðñèòåòó
³ìåí³ Ìèõàéëà Îñòðîãðàäñüêîãî
Ñåð³ÿ «Åêîíîì³÷í³ íàóêè»
TRANSACTIONS
of Kremenchuk Mykhailo Ostrohradskyi
National University
Series «Economic sciences»
4/2013 (81)
³ñíèê Êðåìåí÷óöüêîãî íàö³îíàëüíîãî óí³âåðñèòåòó
³ìåí³ Ìèõàéëà Îñòðîãðàäñüêîãî. Ñåð³ÿ «Åêîíîì³÷í³ íàóêè». – Êðåìåí÷óê: ÊðÍÓ, 2013. – Âèïóñê 4 (81). – 96 ñ.
Transactions of Kremenchuk Mykhailo Ostrohradskyi National University. Series «Economic sciences». – Kremenchuk:
KrNU, 2013. – Issue 4 (81). – 96 p.
ISSN 1995–0519
å-ISSN 2072–8263
Íàóêîâèé æóðíàë ç 8.07.2009 ð. âíåñåíèé äî Ïåðåë³êó ôàõîâèõ
âèäàíü, â ÿêèõ ìîæóòü ïóáë³êóâàòèñÿ ðåçóëüòàòè äèñåðòàö³éíèõ ðîá³ò íà çäîáóòòÿ
íàóêîâèõ ñòóïåí³â äîêòîðà ³ êàíäèäàòà òåõí³÷íèõ íàóê.
Æóðíàë íàäñèëàºòüñÿ äî ïðîâ³äíèõ íàóêîâèõ á³áë³îòåê Óêðà¿íè, åëåêòðîííà
âåðñ³ÿ æóðíàëó çáåð³ãàºòüñÿ ó Íàö³îíàëüí³é á³áë³îòåö³ Óêðà¿íè ³ìåí³ Â.².
Âåðíàäñüêîãî. Æóðíàë ³íäåêñóºòüñÿ ó çàãàëüíîäåðæàâí³é áàç³ äàíèõ «ÓÊÐÀ¯Í²ÊÀ
ÍÀÓÊÎÂÀ» (ðåôåðàòèâíèé æóðíàë «ÄÆÅÐÅËλ), ðåôåðàòèâíîìó æóðíàë³ òà áàç³ äàíèõ
²ͲҲ (Ðîñ³éñüêà àêàäåì³ÿ íàóê), à òàêîæ ó ì³æíàðîäíèõ íàóêîìåòðè÷íèõ
áàçàõ äàíèõ «ULRICH’S PERIODICALS DIRECTORY», «INDEX COPERNICUS» òà «INSPEC».
Äðóêóºòüñÿ çà ð³øåííÿì Â÷åíî¿ ðàäè
Êðåìåí÷óöüêîãî íàö³îíàëüíîãî óí³âåðñèòåòó ³ìåí³ Ìèõàéëà Îñòðîãðàäñüêîãî
(ïðîòîêîë ¹ 7 â³ä 04.06.2013 ð.). Ñâ³äîöòâî ïðî äåðæàâíó ðåºñòðàö³þ äðóêîâàíèõ çàñîá³â ìàñîâî¿ ³íôîðìàö³¿ ñå𳿠Ê ¹ 18771–7571 ÏÐ â³ä 30.01.2012 ð.
Æóðíàë ïóáë³êóº ï³ñëÿ ðåöåíçóâàííÿ òà ðåäàãóâàííÿ ñòàòò³, ÿê³ ì³ñòÿòü
ðåçóëüòàòè äîñë³äæåíü ç ïèòàíü ðîçâèòêó íàóêè, îñâ³òè ³ âèðîáíèöòâà,
âïðîâàäæåííÿ íîâèõ ðåçóëüòàò³â ôóíäàìåíòàëüíèõ ³ ïðèêëàäíèõ äîñë³äæåíü ó ãàëóç³
òåõí³÷íèõ, ïðèðîäíè÷èõ, åêîíîì³÷íèõ ³ ãóìàí³òàðíèõ íàóê.
Íàóêîâèé æóðíàë âèäàºòüñÿ ç 1996 ðîêó.
© Êðåìåí÷óöüêèé íàö³îíàëüíèé óí³âåðñèòåò ³ìåí³ Ìèõàéëà Îñòðîãðàäñüêîãî,
2013 ð.
On 8 July, 2009 the
journal was registered in the List of specialized editions for the research
results of doctoral and candidate theses in Engineering
to be published in. The journal is presented in the top research libraries of Ukraine, electronic version of the journal is included in the Vernadsky National Library of Ukraine. The journal is
indexed by national database «UKRAINIKA NAUKOVA» («DZHERELO» abstract journal), VINITI abstract journal and
database (Russian
Academy of Science), and international
databases: «INDEX COPERNICUS», global serials directory «ULRICH’S PERIODICALS DIRECTORY» and «INSPEC».
The journal is published by the
decision of the Scientific Council of Kremenchuk Mykhailo Ostrohradskyi National
University (Record ¹ 7 of 04.06.2013).
Registration Certificate KV ¹ 18771–7571 PR of 30 January, 2012.
The journal
publishes only peer-reviewed articles, which cover theoretical and experimental
aspects of research outcomes in the fields of Engineering, Natural and Economic
Sciences, and Humanities.
The journal has been published
since 1996.
© Kremenchuk Mykhailo Ostrohradskyi
National University, 2013.
|
Åêîíîì³êà ³
óïðàâë³ííÿ ï³äïðèºìñòâàìè, ãàëóçÿìè, íàö³îíàëüíèì
ãîñïîäàðñòâîì
|
|
mANAGEMENT OF A CONTEMPORARY UNIVERSITY:
PROCESSES ESTIMATION AND SOLUTIONS
SEARCH
M. Zagirnyak, A. Pochtovyuk
|
7
|
|
|
ÌÅÒÎÄÈ×Ͳ ÀÑÏÅÊÒÈ ÔÎÐÌÓÂÀÍÍß
ÑÈÑÒÅÌÈ ÊÐÈÒÅв¯Â
ßÊÎÑÒ²
ÊÎÐÏÎÐÀÒÈÂÍÎÃÎ ÓÏÐÀÂ˲ÍÍß Ï²ÄÏÐȪÌÑÒÂÀ
Ë. Ä. Âîðîáéîâà
|
14
|
|
|
Ìåíåäæìåíò,
ìàðêåòèíã òà óïðàâë³ííÿ ïåðñîíàëîì
|
|
|
ÅÊÎÍÎ̲×Ͳ
ÀÑÏÅÊÒÈ ÅÊÎËÎò×ÍÎÃÎ ÌÀÐÊÅÒÈÍÃÓ
Ì. ². Ñîêóð, ². Â. Ñàìîéëåíêî
|
27
|
|
|
Ýêîíîìè÷åñêèå àñïåkòû ÑÎÑÒÎßÍÈß
ÐÅÃÈÎÍÀËÜÍÎÃÎ ÑÒÐÎÈÒÅËÜÑÒÂÀ
Î. Ì. Çàëóíèíà
|
35
|
|
|
ÂÏËÈ ÑÎÖ²ÀËÜÍÈÕ ²ÍÒÅÐÍÅÒ-ÏÐÎÅÊÒ²Â
ÍÀ ²Ì²ÄÆ ÎÐÃÀͲÇÀÖ²¯
². Ï. Ðîìàíåíêî
|
41
|
|
|
Áóõãàëòåðñüêèé
îáë³ê, ô³íàíñè òà ãðîøîâèé îá³ã
|
|
|
Balanced Scorecard as an
Instrument
of Strategic Accounting and Analysis
A.Kasych, R. Tsygan
|
49
|
|
|
ÀËÜÒÅÐÍÀÒÈÂͲ
²ÍÂÅÑÒÈÖ²ÉͲ ÐÅÑÓÐÑÈ ÎÍÎÂËÅÍÍß
ÒÀ ÐÎÇØÈÐÅÍÍß Ï²ÄÏÐȪÌÑÒ ̲ÑÜÊÎÃÎ
ÏÀÑÀÆÈÐÑÜÊÎÃÎ ÀÂÒÎÒÐÀÍÑÏÎÐÒÓ
Î. Â. Ìîðîç,
Â. Ñ. Äðîáîò, Þ. Ð. Ïàõîìîâà
|
59
|
|
|
ØËßÕÈ ÐÅÔÎÐÌÓÂÀÍÍß Ì²ÑÖÅÂÈÕ ÁÞÄÆÅÒ²Â
À. Î. Êàñè÷, Î. ². Àâðàìåíêî, Â. ². Øàðà
|
67
|
|
|
ÎÖÅÍÊÀ
ÐÈÑÊÎÂÀÍÍÎÑÒÈ ÈÍÂÅÑÒÈÖÈÎÍÍÎÉ ÄÅßÒÅËÜÍÎÑÒÈ ÌÀØÈÍÎÑÒÐÎÈÒÅËÜÍÛÕ ÏÐÅÄÏÐÈßÒÈÉ
Ä. Ë. Ïèðîãîâ
|
78
|
|
|
ÇÂÅÐÍÅÍÍß ÄÎ ÀÂÒÎвÂ
|
87
|
|
|
ÂÈÌÎÃÈ ÄÎ
ÎÔÎÐÌËÅÍÍß ÑÒÀÒÅÉ
|
90
|
|
|
ÑÏÈÑÎÊ
ÀÂÒÎвÂ
|
96
|
|
|
Economics and management of
enterprises, branches,
and national economy
|
|
|
mANAGEMENT OF A CONTEMPORARY UNIVERSITY:
PROCESSES ESTIMATION AND SOLUTIONS
SEARCH
M. Zagirnyak, A. Pochtovyuk
|
7
|
|
|
METHODICAL ASPECTS OF FORMING OF THE SYSTEM
OF CRITERIA OF QUALITY OF CORPORATE
MANAGEMENT
OF THE ENTERPRISE
L. Vorobyova
|
14
|
|
|
Marketing, business and personnel management
|
|
|
ECONOMIC
ASPECTS OF ENVIRONMENTAL MARKETING
M. Sokur, I. Samoylenko
|
27
|
|
|
ECONOMICAL
Actual state of regional construction
Î. Zalunina
|
35
|
|
|
INFLUENCE OF SOCIAL PROJECTS ON THE ORGANIZATION'S IMAGE
². Romanenko
|
41
|
|
|
Financial accounting and
money turnover
|
|
|
Balanced Scorecard as an
Instrument
of Strategic Accounting and Analysis
A.Kasych, R. Tsygan
|
49
|
|
|
ALTERNATIVE
INVESTMENT FUNDS RENOVATION AND EXPANSION OF URBAN PASSENGER TRANSPORT
O. Moroz, V. Drobot, Y. Pahomova
|
59
|
|
|
WAYS
OF REFORMING OF LOCAL BUDGETS
À. Kasich, O. Avramenko, V. Shara
|
67
|
|
|
ASSESSMENT OF RISK INVESTING ACTIVITIES ENGINEERING ENTERPRISE
D. Pirogov
|
78
|
|
|
INTRODUCTORY WORD
|
87
|
|
|
GUIDELINCE
FOR AUTHORS
|
90
|
|
|
LIST
OF AUTHORS
|
96
|
|
|
|
|
|