̳í³ñòåðñòâî îñâ³òè ³ íàóêè Óêðà¿íè

ministry of education AND science of ukraine

 

Êðåìåí÷óöüêèé íàö³îíàëüíèé óí³âåðñèòåò

³ìåí³ Ìèõàéëà Îñòðîãðàäñüêîãî

Kremenchuk Mykhailo Ostrohradskyi National University

 

²ÑÍÈÊ

Êðåìåí÷óöüêîãî íàö³îíàëüíîãî óí³âåðñèòåòó

³ìåí³ Ìèõàéëà Îñòðîãðàäñüêîãî

Ñåð³ÿ «Åêîíîì³÷í³ íàóêè»

 

TRANSACTIONS

of Kremenchuk Mykhailo Ostrohradskyi

National University

Series «Economic sciences»

 

4/2013 (81)

³ñíèê Êðåìåí÷óöüêîãî íàö³îíàëüíîãî óí³âåðñèòåòó ³ìåí³ Ìèõàéëà Îñòðîãðàäñüêîãî.  Ñåð³ÿ «Åêîíîì³÷í³ íàóêè». – Êðåìåí÷óê: ÊðÍÓ, 2013. – Âèïóñê 4 (81). – 96 ñ.

 

Transactions of Kremenchuk Mykhailo Ostrohradskyi National University.  Series «Economic sciences».Kremenchuk: KrNU, 2013. – Issue 4 (81). – 96 p.

 

   ISSN 19950519

å-ISSN 2072–8263

 

Íàóêîâèé æóðíàë ç 8.07.2009 ð. âíåñåíèé äî Ïåðåë³êó ôàõîâèõ âèäàíü, â ÿêèõ ìîæóòü ïóáë³êóâàòèñÿ ðåçóëüòàòè äèñåðòàö³éíèõ ðîá³ò íà çäîáóòòÿ íàóêîâèõ ñòóïåí³â äîêòîðà ³ êàíäèäàòà òåõí³÷íèõ íàóê.  Æóðíàë íàäñèëàºòüñÿ äî ïðîâ³äíèõ íàóêîâèõ á³áë³îòåê Óêðà¿íè, åëåêòðîííà âåðñ³ÿ æóðíàëó çáåð³ãàºòüñÿ ó Íàö³îíàëüí³é á³áë³îòåö³ Óêðà¿íè ³ìåí³ Â.². Âåðíàäñüêîãî. Æóðíàë ³íäåêñóºòüñÿ ó çàãàëüíîäåðæàâí³é áàç³ äàíèõ «ÓÊÐÀ¯Í²ÊÀ ÍÀÓÊÎÂÀ» (ðåôåðàòèâíèé æóðíàë «ÄÆÅÐÅËλ), ðåôåðàòèâíîìó æóðíàë³ òà áàç³ äàíèõ ²ͲҲ (Ðîñ³éñüêà àêàäåì³ÿ íàóê), à òàêîæ ó ì³æíàðîäíèõ íàóêîìåòðè÷íèõ áàçàõ äàíèõ «ULRICHS PERIODICALS DIRECTORY», «INDEX COPERNICUS» òà «INSPEC».

Äðóêóºòüñÿ çà ð³øåííÿì Â÷åíî¿ ðàäè Êðåìåí÷óöüêîãî íàö³îíàëüíîãî óí³âåðñèòåòó ³ìåí³ Ìèõàéëà Îñòðîãðàäñüêîãî (ïðîòîêîë ¹ 7 â³ä 04.06.2013 ð.). Ñâ³äîöòâî ïðî äåðæàâíó ðåºñòðàö³þ äðóêîâàíèõ çàñîá³â ìàñîâî¿ ³íôîðìàö³¿ ñå𳿠Ê ¹ 187717571 ÏÐ â³ä 30.01.2012 ð.

Æóðíàë ïóáë³êóº ï³ñëÿ ðåöåíçóâàííÿ òà ðåäàãóâàííÿ ñòàòò³, ÿê³ ì³ñòÿòü ðåçóëüòàòè äîñë³äæåíü ç ïèòàíü ðîçâèòêó íàóêè, îñâ³òè ³ âèðîáíèöòâà, âïðîâàäæåííÿ íîâèõ ðåçóëüòàò³â ôóíäàìåíòàëüíèõ ³ ïðèêëàäíèõ äîñë³äæåíü ó ãàëóç³ òåõí³÷íèõ, ïðèðîäíè÷èõ, åêîíîì³÷íèõ ³ ãóìàí³òàðíèõ íàóê.

Íàóêîâèé æóðíàë âèäàºòüñÿ ç 1996 ðîêó.

© Êðåìåí÷óöüêèé íàö³îíàëüíèé óí³âåðñèòåò ³ìåí³ Ìèõàéëà Îñòðîãðàäñüêîãî, 2013 ð.

 

On 8 July, 2009 the journal was registered in the List of specialized editions for the research results of doctoral and candidate theses in Engineering to be published in. The journal is presented in the top research libraries of Ukraine, electronic version of the journal is included in the Vernadsky National Library of Ukraine. The journal is indexed by national database «UKRAINIKA NAUKOVA» («DZHERELO» abstract journal), VINITI abstract journal and database (Russian Academy of Science), and international databases: «INDEX COPERNICUS», global serials directory «ULRICH’S PERIODICALS DIRECTORY» and «INSPEC».

The journal is published by the decision of the Scientific Council of Kremenchuk Mykhailo Ostrohradskyi National University (Record ¹ 7 of 04.06.2013). Registration Certificate KV ¹ 187717571 PR of 30 January, 2012.

The journal publishes only peer-reviewed articles, which cover theoretical and experimental aspects of research outcomes in the fields of Engineering, Natural and Economic Sciences, and Humanities.

The journal has been published since 1996.

© Kremenchuk Mykhailo Ostrohradskyi National University, 2013.

 

 

Åêîíîì³êà ³ óïðàâë³ííÿ ï³äïðèºìñòâàìè, ãàëóçÿìè, íàö³îíàëüíèì ãîñïîäàðñòâîì

mANAGEMENT OF A CONTEMPORARY UNIVERSITY:

PROCESSES ESTIMATION AND SOLUTIONS SEARCH

M. Zagirnyak, A. Pochtovyuk

 

7

 

ÌÅÒÎÄÈ×Ͳ ÀÑÏÅÊÒÈ ÔÎÐÌÓÂÀÍÍß ÑÈÑÒÅÌÈ ÊÐÈÒÅв¯Â

ßÊÎÑÒ² ÊÎÐÏÎÐÀÒÈÂÍÎÃÎ ÓÏÐÀÂ˲ÍÍß Ï²ÄÏÐȪÌÑÒÂÀ

Ë. Ä. Âîðîáéîâà

 

14

 

Ìåíåäæìåíò, ìàðêåòèíã òà óïðàâë³ííÿ ïåðñîíàëîì

 

ÅÊÎÍÎ̲×Ͳ ÀÑÏÅÊÒÈ ÅÊÎËÎò×ÍÎÃÎ ÌÀÐÊÅÒÈÍÃÓ

Ì. ². Ñîêóð, ². Â. Ñàìîéëåíêî

 

27

 

Ýêîíîìè÷åñêèå àñïåkòû ÑÎÑÒÎßÍÈß

ÐÅÃÈÎÍÀËÜÍÎÃÎ ÑÒÐÎÈÒÅËÜÑÒÂÀ

Î. Ì. Çàëóíèíà

 

35

 

ÂÏËÈ ÑÎÖ²ÀËÜÍÈÕ ²ÍÒÅÐÍÅÒ-ÏÐÎÅÊÒ²Â

ÍÀ ²Ì²ÄÆ ÎÐÃÀͲÇÀÖ²¯

². Ï. Ðîìàíåíêî

 

41

 

Áóõãàëòåðñüêèé îáë³ê, ô³íàíñè òà ãðîøîâèé îá³ã

 

Balanced Scorecard as an Instrument

of Strategic Accounting and Analysis

A.Kasych, R. Tsygan

 

49

 

ÀËÜÒÅÐÍÀÒÈÂͲ ²ÍÂÅÑÒÈÖ²ÉͲ ÐÅÑÓÐÑÈ ÎÍÎÂËÅÍÍß

ÒÀ ÐÎÇØÈÐÅÍÍß Ï²ÄÏÐȪÌÑÒ ̲ÑÜÊÎÃÎ ÏÀÑÀÆÈÐÑÜÊÎÃÎ ÀÂÒÎÒÐÀÍÑÏÎÐÒÓ

Î. Â. Ìîðîç, Â. Ñ. Äðîáîò, Þ. Ð. Ïàõîìîâà

 

59

 

ØËßÕÈ ÐÅÔÎÐÌÓÂÀÍÍß Ì²ÑÖÅÂÈÕ ÁÞÄÆÅÒ²Â

À. Î. Êàñè÷, Î. ². Àâðàìåíêî, Â. ². Øàðà

 

67

 

ÎÖÅÍÊÀ ÐÈÑÊÎÂÀÍÍÎÑÒÈ ÈÍÂÅÑÒÈÖÈÎÍÍÎÉ ÄÅßÒÅËÜÍÎÑÒÈ ÌÀØÈÍÎÑÒÐÎÈÒÅËÜÍÛÕ ÏÐÅÄÏÐÈßÒÈÉ

Ä. Ë. Ïèðîãîâ

 

78

 

ÇÂÅÐÍÅÍÍß ÄÎ ÀÂÒÎвÂ

87

 

ÂÈÌÎÃÈ ÄÎ ÎÔÎÐÌËÅÍÍß ÑÒÀÒÅÉ

90

 

ÑÏÈÑÎÊ ÀÂÒÎвÂ

96

 

Economics and management of enterprises, branches,

and national economy

 

mANAGEMENT OF A CONTEMPORARY UNIVERSITY:

PROCESSES ESTIMATION AND SOLUTIONS SEARCH

M. Zagirnyak, A. Pochtovyuk

 

7

 

METHODICAL ASPECTS OF FORMING OF THE SYSTEM

OF CRITERIA OF QUALITY OF CORPORATE MANAGEMENT

OF THE ENTERPRISE

L. Vorobyova

 

14

 

Marketing, business and personnel management

 

ECONOMIC ASPECTS OF ENVIRONMENTAL MARKETING

M. Sokur, I. Samoylenko

 

27

 

ECONOMICAL Actual state of regional construction

Î. Zalunina

 

35

 

INFLUENCE OF SOCIAL PROJECTS ON THE ORGANIZATION'S IMAGE

². Romanenko

 

41

 

Financial accounting and money turnover

 

Balanced Scorecard as an Instrument

of Strategic Accounting and Analysis

A.Kasych, R. Tsygan

 

49

 

ALTERNATIVE INVESTMENT FUNDS RENOVATION AND EXPANSION OF URBAN PASSENGER TRANSPORT

O. Moroz, V. Drobot, Y. Pahomova

 

59

 

WAYS OF REFORMING OF LOCAL BUDGETS

À. Kasich, O. Avramenko, V. Shara

 

67

 

ASSESSMENT OF RISK INVESTING ACTIVITIES ENGINEERING ENTERPRISE

D. Pirogov

 

78

 

INTRODUCTORY WORD

87

 

GUIDELINCE FOR AUTHORS

90

 

LIST OF AUTHORS

96